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Micro-Business Project: Audience Analysis
The target audience for this site was aspiring travelers. I specifically reached out to young Americans between ages 18 and 35. Travel reports indicated that Americans didn’t travel outside the U.S....
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Micro-Business Project: Planned Outcomes | Actual Outcomes
Initially I created the website, Experience Hostel, as a leads generating website designed to increase Hostelling International DC’s membership and sales. Since I envisioned my site being content heavy...
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Micro-Business Project: Tackling the Editorial Calendar
Before this project I had never created an Editorial Calendar. However, after using it I can see a big difference in the way I structure my content. Every post entry centered on a theme to give my...
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